THE CHALLENGE
Spread the word to the advertising community that royalty-free images offer plenty of scope for creativity.

THE SOLUTION
Invite members of the ad industry to get involved in the creation of the world’s biggest ad.

THE CHALLENGE
Drive awareness and pledges for "Siita Nest Mother's Love Home", a orphanage for HIV infected children.

THE SOLUTION
A microsite that invites visitors to create their own children's footprints. Each footprint represents a step towards a normal childhood. Visitors can unlock special motion-graphics to customize their footprints by forwarding the cause onto their friends.

THE CHALLENGE
Launch the Right Olay For You service regionally and lift up the brand image among the consumer.

THE SOLUTION
Olay listens. A multimedia campaign was launched across the region which contained 15 Sec TVC, print AD, POS and banners driving consumers to the online skin therapist.

The Brief
Drive awareness/acquisition for DBS Cashline.

The Solution
Visitors are invited to submit their dreams and to upload their face. As they start promoting their submissions via social media, their avatars start bouncing and gaining momentum as they earn more and more votes. Winner gets $5,000.

THE CHALLENGE
To support Standard Chartered's new brand proposition online.

THE SOLUTION
Balanced Browsing, an online bookmarking service that analyses users' surfing patterns and prescribes a balanced diet of Internet information by suggesting sites they would never have thought about visiting.