THE INSIGHT Just as real women rely on makeup to sculpt their looks, manga characters can also look their best using Faber-Castell’s series of manga pens to enhance and perfect their appearance.
THE IDEA Substituting beauty products with pens, we turned manga characters into beauty spokeswomen, and allowed them to market the pens to artists seeking to create phenomenally precise, beautiful manga.
THE CHALLENGE Drive awareness and pledges for "Siita Nest Mother's Love Home", a orphanage for HIV infected children.
THE SOLUTION A microsite that invites visitors to create their own children's footprints. Each footprint represents a step towards a normal childhood. Visitors can unlock special motion-graphics to customize their footprints by forwarding the cause onto their friends.
THE CHALLENGE Launch the Right Olay For You service regionally and lift up the brand image among the consumer.
THE SOLUTION Olay listens. A multimedia campaign was launched across the region which contained 15 Sec TVC, print AD, POS and banners driving consumers to the online skin therapist.
The Brief Drive awareness/acquisition for DBS Cashline.
The Solution Visitors are invited to submit their dreams and to upload their face. As they start promoting their submissions via social media, their avatars start bouncing and gaining momentum as they earn more and more votes. Winner gets $5,000.
