The Chu Republic

Photolibrary | The World's Biggest Ad

2010-02-15T23:00:00.000-08:00

THE CHALLENGE
Spread the word to the advertising community that royalty-free images offer plenty of scope for creativity.

THE SOLUTION
Invite members of the ad industry to get involved in the creation of the world’s biggest ad.

Take A Step

2010-02-15T22:59:00.000-08:00

THE CHALLENGE
Drive awareness and pledges for "Siita Nest Mother's Love Home", a orphanage for HIV infected children.

THE SOLUTION
A microsite that invites visitors to create their own children's footprints. Each footprint represents a step towards a normal childhood. Visitors can unlock special motion-graphics to customize their footprints by forwarding the cause onto their friends.

OLAY LISTENS

2010-02-15T22:50:00.000-08:00

THE CHALLENGE
Launch the Right Olay For You service regionally and lift up the brand image among the consumer.

THE SOLUTION
Olay listens. A multimedia campaign was launched across the region which contained 15 Sec TVC, print AD, POS and banners driving consumers to the online skin therapist.

DBS Live Now

2010-02-15T22:49:00.000-08:00

The Brief
Drive awareness/acquisition for DBS Cashline.

The Solution
Visitors are invited to submit their dreams and to upload their face. As they start promoting their submissions via social media, their avatars start bouncing and gaining momentum as they earn more and more votes. Winner gets $5,000.

Balance Browsing

2010-02-15T22:48:00.001-08:00

THE CHALLENGE
To support Standard Chartered's new brand proposition online.

THE SOLUTION
Balanced Browsing, an online bookmarking service that analyses users' surfing patterns and prescribes a balanced diet of Internet information by suggesting sites they would never have thought about visiting.

Auto Twitter

2010-02-15T22:47:00.000-08:00

THE INSIGHT
People write status updates to impress their peers. And making such an impression on a regular basis can be hard work.

THE IDEA
To make impressing people much, much easier. This application automatically generates status updates based on the type of person you aspire to being. A romantic? A genius? Whatever suits you, sir.

Capture Your Love

2010-02-15T22:46:00.000-08:00

The Challenge
Bring back Brilliant Rose to consumer's top of mind, making it their preferred choice for the ultimate proposal ring.

The Solution
What makes the Brilliant Rose special is that it has 66 facets. A bit like Love, there's just so many sides to it. At this site, visitors can store their special memories of their relationships. All captured and set in stone, in a Brilliant Rose. Brilliant!

The World's In Need

2010-02-15T22:45:00.000-08:00

THE CHALLENGE
Launching Photolibrary's new brand direction – Whatever You Need. We get it.

THE SOLUTION
Yes, the world's in need. Well finally we have a website for the people of the world to be heard. Users can provide a statement e.g. The world needs "Peace" or "Safer Streets". Each submission will be geo-tagged and the Photolibrary search engine will provide the image to compliment the text. Lastly Google Earth will provide the navigation. Roam the planet and discover it's needs.

Any Photolibrary image that is downloaded via this site will drive a donation to a related organisation.

Brandy

2010-02-15T22:44:00.000-08:00

THE CHALLENGE
Create awareness of Photolibrary's royalty free images to the creative industry.

THE SOLUTION
Brandy is at first glance, a model that has sent you her portfolio in the form of a Direct Mail. As you flip through her book, you discover that all of the images in her book are in fact the same image but manipulated to look different. Sadly Brandy is not a model at all, she's just a stock image that is royalty free. Free for you to use, and use, and use. And she's just one of many in the Photolibrary.

Die Hard

2010-02-15T22:35:00.000-08:00

THE IDEA
An old man takes forever to complete his last words.

THE SCRIPT
Open on a family surrounding an old man on his deathbed. His wife, 2 sons, a daughter and 3 grandchildren are with him.

Old man: “Before I go, please promise me you will take care of your mother (telling his son).”

Cut to another day – same set up. They are dressed in different clothes.

Old man: “I’m about to meet my maker but I’m not complaining because I have all of you here with me.”

Cut to another day – same set up. They are dressed in different clothes.

Old man: “I want to go in peace, so please tell your uncle I’m no longer angry with him.”

Cut to years later – same set up. Now the grand kids have grown into teenagers. Everyone looks older. Except the dying old man.

Old man: “Also, remember to tell your neighbour they are like family to me. I’ll never forget them.”

Cut to 10 years later. Now his grandchildren are there with their own children. Everyone looks older. Except the dying old man.

Old man: “And don’t forget to water my plants. Oh, and I think it’s about time someone fixed that leaking pipe…”

MVO: Delay aging with Grape Seed Extract. Available at all Eu Yan Sang stores.

THE CHALLENGE
Promote the benefit of Eu Yan Sang's Grape Seed Extract - it helps protect your body from degeneration and premature aging.

THE SOLUTION
Die Hard. A TVC that tells a simple story of an old, dying man that takes a lifetime to tell his last words

No Hands Journey

2010-02-15T22:30:00.000-08:00

The Brief
Drive awareness for Adidas Asia Pacific during the World Cup 2010.

The Solution
An online reality show centered around 3 asian football fans that have to transport a football from Asia to South Africa using anything but their hands. When not on foot, they can only travel by public transport. So how do they keep their idle hands busy? Well they’re to record the action on a handy-cam and upload the footage to this site whenever they get the chance.

Nissan Frantier Navara

2010-02-15T22:25:00.000-08:00

THE CHALLENGE
An online campaign to generate lead and create community of Thai Truckers which provides virtual experience and demonstrate the key USP of Nissan Navara

THE SOLUTION
www.navarathankyou.in.th – the trucker’s adventure story, Product Demonstration Animation, Web Banner and Newsletter

The Launch of Window Vista

2010-02-15T22:20:00.000-08:00

CHALLENGE
Invite high value and high potential group of Thai business people to the launch event.

SOLUTION
Andrew (M.D. Thailand) invites business leaders by sending an emails, postcards and his map from his trip to the launch of these new 3 products in many countries around the world – building up to the “arrival” in Bangkok.

Result

Invitation sent 26,000 units, registered 4,500 (17%, percent average in Thailand = 10%)
Total 3,207 attendees from 1,764 companies
Event drop-out rate = 29% (past average in Thailand = 40%)
MQP total 706 companies, 469 are cross-sell potential (we have classified as High Probability or higher likelihood of early purchase and deployment of new products based on our data modeling )

Bangkok 2004

2010-02-15T06:10:00.000-08:00

DV-PAL 03:48 Minutes
A video produced as a project of my study in Hamburger Technische Kunstschule, Hamburg, Germany

It shows my observation of my hometown, Bangkok, after having been aboard for long time.

The Maid

2010-02-15T06:08:00.000-08:00

DV-PAL 01:02 Minutes
A video produced as a project of my study in Hamburger Technische Kunstschule, Hamburg, Germany

It's my career beginning as a film star! The production took place in "Sternchanze", where my second home in Hamburg located.

The Chu Republic

2010-02-15T01:49:00.000-08:00

My final project during my study at Hamburger Technischer Kunstschule Hamburg, Germany.

Besides a website, flash games and animation, The Chu Republic also includes corporate design, advertising and merchandising

This project has won an honour.